In the Headlines of MediaWatch ….
Digital Radio Usage Rises
Digital Radio usage has posted a rise among UK audiences as listeners to analog AM and FM radio continue to decline.
Virtual Reality filmmaking trending in 2016
Virtual Reality is expected to be the trend in filmmaking this year. The Sundance Film Festival presented a strong line-up of VR films, heralding the move of the video game feature into movies.
Trending News: On the Wings of Love wraps up
Popular local primetime TV series, On the Wings of Love, is down to its last three weeks and ending this February 26. Filipinos of all ages here and abroad are all abuzz on the internet speculating on the plot twists of the top-rating series starring James Reid and Nadine Lustre.
Facebook is the next to rule digital advertising
Facebook’s share of the digital advertising market rose to 10% from 8% last year, growing its ad business at its steepest rate in more than a year. Reuters says that analysts expect revenue of $5.37 billion, up 39% from the prior year of $3.85 billion. Advertising revenue is expected grow faster, 45%, to around $5.2 billion. Facebook is fetching higher prices for its ads and is showing more ads to mobile users,helping boost its top line, analysts said.
Inquirer: the modern publisher
The Philippine Daily Inquirer has taken another step at expanding their digital platform by signing an exclusive contract with Outbrain, the world’s largest content discovery platform on February 4, 2016. Through Outbrain’s Engage solutions, Inquirer aims to enhance user experience and at the same time boost monetization opportunities.
All these and more on MediaWatch, February 18, at 9:00 AM anchored by Angie Quadra-Balibay only here at 95.9 Green FM! Catch the LIVESTREAM of the Green FM broadcast via Periscope on Twitter and the live field reports from Lasallian Festival sites.